Training
To learn how to work with the system, we suggest signing up for a webinar from Brand Analytics experts or studying the system yourself — using our
educational materials.
System introduction and getting started
Brand Analytics –
system video tour
Short video tour will introduce you to the basic features of the system and the tasks it helps to solve.
Mass media monitoring
in Brand Analytics
This video tour shows key features of the system regarding mass media monitoring and analysis.
How to create a topic for socmedia monitoring
Step-by-step guide to the creation of the perfect topic for monitoring. Including instructions on keywords, explanation of query language operators and other settings.
How to create a topic for mass media monitoring
Step-by-step guide to the creation of a topic for mass media monitoring, including instructions on search query and other settings for a perfect topic.
How to create a topic for monitoring of the key authors
Video instructions on how to receive important posts and publications without a direct mention of the object of monitoring.
How to prepare your account for work. Quick tuning and data clarification.
We show how to tune the system according to your needs, choose additional minus-word and efficiently use spam filters and exclude unwanted authors and irrelevant sources.
Basic tasks solution
How to find your target audience and determine their interests
In this video we show how to reveal your audience's interests while analysing the sources where your brand is mentioned.
How to find key opinion leaders
Learn how to find key opinion leaders and relevant influencers in your specific field.
How to evaluate collaboration with an influencer
Step-by-step guide on how to conduct a quantity and quality analysis of the collabotation with an influencer.
How can HR use social media analysis
Learn how to use social media analysis for HR branding, headhunting, recruiting and employer review monitoring.
How to automate client service in social media
Learn how Brand Analytics helps to reduce client service workload in social media by 30-60%.
How to conduct competitors analysis
Learn how to compare your brands` and competitors` share of voice, target audiences and geographic presence, find growth opportunities and develop benchmarks for communications.
How to find insights
Learn about tools which help to find new ideas and approaches to communication with your audience, understand the pains and needs of your clients, find insights and understand how to use them efficiently.
Social media-based product analysis
Learn how to automate social media-based opinion retrieval for product analysis and how is it done in a large bank.
System features
Setting up notifications
Learn how to set up common notifications for PR, marketing and client service.
How to create and use automatic tags efficiently
Learn about tags, a useful tool for categorisation of mentions according to specific topics.
Users and access rights management
Learn how to manage users and their rights according to their roles.
How to create and use personal filters
Learn how to use a unique system feature which allows getting a report on a specific topic in 1 click.
Creating and using personal filters
Learn how to automate routine operations with mentions such as routing, tagging and others.
How to set up Corporate Failure Detector
Learn about features of Corporate Failure Detectore and how to set it up.
How to set up interactive dashboards Brand Visor
Learn how to set up interactive dashboards to undertake PR, marketing and other business tasks.
Experts experience
How to measure influencer marketing success?
Vasily Drozdov
Demis GroupVasily Drozdov (Demis Group) shares tools which the agency uses to make collaboration with bloggers effective.
How to find bots in social media?
Evgeny Kuznetsov
Sidorin LabEvgeny Kuznetsov (Sidorin Lab) shares a step by step guide to recognizing bots in social media, finding and analyzing them.
How social media analytics helps improve cities?
Andrey Kuzmenkov
Digital GuruAndrey Kuzmenkov (Digital Guru) tells about tools in Brand Analytics which help to find data for improvement of urban environment.
