Listen to your clients
and create

Find out what people are saying about your product and competitors

Users write online about what they like or lack in a product or service and how competitors` products and services appeal to them.

Use this feedback and make the product better.

"Brand Analytics allows us to learn about client experience and helps us improve products and service quality according to their expectations."

Alexander Katsuro,
Deputy Head of Client Experience Centre, VTB

Protect your brand from threats

A negative review by a popular blogger, an unconfirmed rumour, fake news, a viral customer complaint can all cost a company its reputation and money.

Brand Analytics will notify you of an information threat as soon as it occurs. Reverse the negativity before it does any damage.

"Brand Analytics gives you all the tools you need for comprehensive reputation management and helps you not only to react as quickly as possible to a crisis "in the moment" but also to be proactive, conduct a reputation audit and create an image that inspires trust."

Dmitry Sidorin,
founder of Sidorin Lab

Create an effective communication strategy

Brand Analytics will help you identify your target groups, understand their needs and target the right messages to them.

Identify the best platforms and opinion leaders to host them.

Speak to your customers in their language and when they expect it.

"Brand Analytics helps us understand which bloggers are most efficient to work with and how well we know our audience when choosing specific promotion channels."

Ivan Chirkov
Head of the Netology brand team

Keep track of media coverage

Maintaining a positive public image requires vigilant monitoring of your presence in newspapers, magazines, and television.

Quickly identify and address negative publications to mitigate their impact.

Measure the success of your PR campaigns with clear metrics such as media presence, share of voice, audience reach, and sentiment analysis.

«With analytics CDEK PR team can effectively manage media and user mentions, and demonstrate the value of their strategies internally.»

Misha Berggren,
Director of Communications, CDEK

Create the best customer experience

Customers often post on social media about their issues with a product or service, having found no other way to contact the company. In 80% of cases, they do this on platforms unknown to the brand — so they get no help.

Help your customers — wherever they leave feedback.

"Brand Analytics` features allow us to process mentions as quickly as possible. Customers often comment on the speed of our responses: we get to where the user is expecting us and get things sorted out."

Alina Pavelieva
Support Social Media Team Lead, Aviasales

Find out what employees and candidates write about your company

Feedback from social media will help to improve internal communications and HR strategy as well as to find ideas for developing the HR brand.

Build a strong team and become a better employer in the eyes of potential candidates before they even come in for an interview.

"Social media analytics gives us opportunity to build communications with employees in the public arena with a data-driven approach. With Brand Analytics, we created a system to monitor the health of our HR brand on a regular basis and were able to buck the negative trend in the retail market."

Anastasia Polandova,
Head of HR Marketing, Magnit