Social media and mass-media analysis for PR

Automate reputation monitoring and build effective PR

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Address your PR tasks with Brand Analytics

Manage reputation risks

Stay vigilant and anticipate potential reputation threats by monitoring even the slightest shifts in public sentiment. Brand Analytics can quickly identify and alert you to any spikes in negativity, giving you a head start in addressing issues before they escalate. This timely warning allows you to prepare a strategic response, mitigating the impact of any potential reputation damage.

Measure PR impact with data-driven insights

Assess the success of your PR efforts by tracking key performance indicators such as share of voice, audience engagement, sentiment, media presence, and other metrics. Brand Analytics consolidates various PR initiatives into comprehensive stories, evaluates the effectiveness of media coverage, calculates the reach of your messages, and provides data necessary to report to the management.

Identify the best media partners and influencers

Identify the most effective media and influencers to partner with, ensuring they align with your target audience and messaging goals. Brand Analytics can help you select loyal opinion leaders who are already aligned with your brand values. By leveraging these strategic partnerships, you can amplify your reach and messaging, turning them into powerful brand ambassadors.