Social media monitoring and analysis

Data analysis

Collected messages are automatically enriched with metadata, which can be used for filtering and sorting:

• Message language
• Tonality in relation to the monitoring object
• The size of the potential audience of the message
• Engagement: number of comments, likes and reposts
• Presence of aggression
• Geography: country, region, city, coordinate
• Age and gender of the author

Work tools and visualization

The system automatically generates visual reports with charts and tables and provides analytics tools.

• Message feed for the monitoring object.
• More than 20 detailed reports with charts and tabular data: by sources, authors, communities, geography, geolocations, tags, popular words, personalities, companies, products, aspects, story lines and more.
• Filtering of messages by any set of parameters with calculation of integral indicators, statistics, as well as the ability to generate an automatic report and subscribe to its updates.
• Sampling of messages for any period of time from the start of monitoring.
• Sorting messages — by engagement, audience size, number of comments, likes, reposts, views, duplicates.
• Full-text search of collected messages.
• Comparison of the monitored objects by key metrics, demographically and geographically, as well as by any cross-section of the media field.
• BrandGPT: AI assistant of social media analytics that helps the user highlight the main content of social media data.

Stories

Stories allow to track the discussion of newsworthy events in social media. Stories help detect important events in the information field at the moment of their origin, as well as to assess what events have interested users most of all.
AI creates headlines for the stories, clearly reflecting their essence and facilitating analysis.

Message categorization

To track specific categories of mentions, e.g. products, employer brand, newsworthy events, keyword-described tags can be added to messages — automatically and manually.

Each tag displays a feed of messages with integral metrics, detailed statistics, and the ability to export the report.

Meaningful grouping of tags provides multi-level analysis, simplifies and speeds up the preparation of regular analytics.

Aspects

To analyze the strengths and weaknesses of a product, Brand Analytics has automatic detection of aspects — the key features of a product — as well as aspect tonality which shows whether users rate these features positively, negatively, or neutrally.

Teamwork

• Adding team members to the system with no restrictions.
• Flexible configuration of user access levels both to functionality and to collected data and reporting.
• Creation of assignments for system users, as well as working statuses out.
• Logging user actions to evaluate team performance.

Data export

Brand Analytics users can export an unlimited number of presentation-style reports in Word, PDF formats, as well as upload data and statistics to Excel, CSV, JSON for any period of time from the start of monitoring and using any set of filters. The composition of information in reports is customizable to meet your business objectives.

The customized report can be saved as a template and used for subscriptions. The system provides the possibility to subscribe to both automatic reports and to receive new messages as they arrive or according to a set scenario.

Alerts

Brand Analytics alerting system automatically notifies about significant changes in the information field of the brand — growth of negativity, messages from an opinion leader, etc., which allows you to take necessary measures in time.

The conditions of tracked changes are flexibly customizable, and alerts are sent to email, group chats, or as a private message in Telegram.

Integrations

Integrations allow you to automatically and/or manually send targeted messages from Brand Analytics with relevant metadata to other systems your company uses for customer support.

At the moment we have realized the possibility of integration with Telegram, the most common HelpDesk systems, CRM-service Bitrix24, as well as with 600+ services via Albato.

API

To store Brand Analytics topic data in your corporate systems, enrich messages with your own data, and process and analyze messages collected in topics using your own tools, you can access the Brand Analytics API.

The API allows you to transfer from Brand Analytics to corporate systems both statistical slices of data on your topics and the messages themselves with metadata, story lines and story line parameters.