Social media analytics for HR

Study the opinions of employees and job seekers
and build an attractive employer brand

How social media analytics helps HR

Create a strong HR brand

Explore what your employees write about your company on social media with a unique solution in Brand Analytics — HR Tag. You will be able to understand what excites and worries employees, analyze HR brand strengths and weaknesses, identify crisis situations, and find brand ambassadors.

When looking for a job, applicants often look at reviews from former employees. Monitor these posts to promptly spot negativity, identify haters and advocates.

Study competitors' HR brand

Gather employees and job seekers feedback on competitors, analyze the advantages and disadvantages of their employer brand and their ways of motivating staff.

With Brand Analytics, you’ll see the threat of poaching talent in advance, reinforce your hiring strategy with practices that work, and build a competitive offering in the labor market.

Attract valuable employees

Identify communities and channels that have the right talent to explore their needs and interests, adjust job openings, and build successful communication with potential employees.